Women's fashion: Giorgio Armani.
When we talk about the greats of fashion, one of the
names that always ends up coming out is Giorgio Armani and it is that
this Italian has become, at 86 years of age and 50 years of experience, one of
the great legends of the industry.
Why? Here I tell you all the secrets of his
incredible career.
Beginnings of an incredible career
The designer was born in Piacenza, a city about 5
kilometers from one of the great fashion capitals, Milan, on July 11, 1934.
Unlike many other designers, Armani did not start his
adventures in fashion when he was very young, on the contrary, at first his future
seemed to be medicine, since he studied this career at the Faculty of Milan
from 1955 to 1958, at which time the one who abandoned his studies. It was
then that his job aspirations began to join the fashion sector, beginning to
work as a window dresser in the La Rinascente department store in Milan.
After eight years working as a window dresser,
photographer, personal assistant for men and fashion coordinator, Giorgio
decided to go one step further and began working with the firm Cerruti, where
he learned the basic notions about dressmaking and manufacturing. suits, key
piece throughout his career as a couturier.
In 1970, feeling already prepared, he left the position
in the iconic firm and ventured as a freelance in the world of fashion, later,
in 1973, opening his own store in Milan with his then partner, Sergio Galeotti.
The key year in the designer's history was undoubtedly
1975, when he played all his cards to a single bet (which turned out to be
safe), the launch of his own fashion brand, Armani SpA!
His first collection could not be other than a set of men's pieces that
gave him great worldwide fame, unstructured suits ,
detached from their natural rigidity thanks to the use of fabrics such as wool
or linen.
Shortly after this first presentation in society, Armani
launched what would be a revolutionary collection: a catalog of traditionally
male suits, this time aimed at the female public, as an alternative to work
uniforms that, until now, consisted of skirts underneath. knee.
Super characteristic style
As I mentioned, when we talk about Giogio Armani, the
mental image that is created in my head are those light and flexible suits that served as a link
between men's and women's fashion , dissolving the
differences between the two wardrobes and showing the market what it could be.
the beginning of unisex fashion.
The hallmark of this great designer is undoubtedly elegance , present in all his
elaborations.
His career continued to rise and in 1976, he made an
attractive $ 10,000 for selling his pieces exclusively at the Barneys chain of
stores in New York.
Another of the key dates in his career was 1980, at which
time he was in charge of designing and elaborating the costumes for the movie
" American Gigolo ",
which meant his entrance through the front door in Hollywood, where his suits
were synonymous with elegance. and sophistication, becoming the benchmark for
all those men who shared the characteristics that defined the character of
Richard Gere in the film.
This was only the beginning of the 250 films that Giorgio
Armani dressed in the largest film industry in history.
The Armani legacy, an entire empire
At present, Giorgio Armani has a whopping more than 350 clothing stores around
the world, suitable for all types of audiences, thanks to the great
segmentation that it has carried out over the years, offering, in addition to
his characteristic suits, other more casual
garments , such as his iconic jeans, even going as far as
designing and marketing lines of cosmetics and clothing for the home, among
many others.
Armani has become a worldwide empire, which has several
well-known firms such as Giorgio Armani, Emporio
Armani, EA7, Armani Collezioni, Armani Jeans, Armani Exchange and Armani Casa ,
among other lines.
At 86 years old, Giorgio Armani is still at the foot of
the canyon leading his millionaire company which, according to Forbes magazine,
has made him the most commercially successful Italian designer, coming to
estimate his fortune in, nothing more and nothing less than, $ 9.8 million.