What is the future of fashion in 2021?
Many folks who are a part of the fashion industry have
realized, in current years, that the industry, as we comprehend it thus far,
desires to alternate. And because of the scenario derived from the coronavirus
pandemic and the results it has introduced to the world, it seems that the time
for exchange has arrived.
How did we get to the present day situation?
In latest times we have been immersed in what we recognize
as Fast Fashion , translated into Spanish as rapid style, due to the more and
more speedy tempo in which the whole production procedure of a garment is
finished, from the technique of the innovative idea, till its launch and
subsequent promotion.
This hasty pace has had the consequence that, in place of
the two seasons, with their corresponding shows, to which we had been used to,
they've nearly disappeared and the launching of latest strains is constant,
with all that this implies.
We can not neglect that the style industry is the second one
most polluting inside the world, most effective after oil. In addition, it
emits massive quantities of CO2 into the ecosystem, now not handiest within the
manufacturing manner, but additionally in all activities and promotional
movements after the release of a season.
The introduction of clothing, on this sense, has put aside
all forms of creativity and has focused on developing and selling garments in
an increasingly more quicker and less expensive manner, with what this
additionally way for workers within the quarter.
But nearly a year ago, all this modified, the coronavirus
made us all live at home, slowing down the rate of production and the tempo of
existence in wellknown.
Consumption of nonessential gadgets plummeted and for weeks
(even months) apparel shops have been pressured to shut and main industry
activities had to be canceled.
This made many retailers belonging to the arena of fashion
reconsider the destiny of the arena, the time had come to stop mass intake and
overproduction, giving manner to a brand new paradigm that targeted more on
sustainability and worrying for humans. Environment and those who are a part of
the enterprise.
"Rewriting Fashion", an offer to keep in mind
The term Rewriting Fashion isn't current, however has
derived from the style revolution, which started out after the tragedy that
took place in Bangladesh in 2013.
In this manifesto, people of incredible importance inside
the region call for a thorough exchange in it and sure measures to slow down
the pace that governs cutting-edge style.
Among the thoughts provided is the reordering of the
calendar of parades that currently exists, so one can keep away from copies,
presenting that the catwalks be blended and loose layout, to be able to
decrease their environmental effect. In addition, it's miles suggested that the
exclusivity of fashion occasions, to date aimed toward human beings in the
zone, be removed, permitting a stay interaction with clients to be created.
Finally, it's far recommended to do away with all varieties
of random income, including on "unique" dates which include Black
Friday or Cyber Monday, leaving handiest those who symbolize a alternate of
season.
And as purchasers, what can we do to bolster the paradigm
shift?
But clients can't wash our hands on this regard and blame
only style manufacturers and businesses for the modern-day state of affairs. It
is in our hands to help this change come to fruition and for this, it is time
to begin wondering sure matters whilst buying a garment:
Who made it? What is the reason why it is so
reasonably-priced? Or why should I observe a sure fashion or fashion?
We are confronted with the brilliant project of fleeing from
Fast Fashion and fighting for an industry that isn't always so polluting, that offers
sustainability in any respect levels and that cares approximately the
surroundings and the folks who work in it.
But what are we able to do to assist?
Small character actions help a common goal to be fulfilled,
such as acquiring garments in 2d-hand shops and platforms, asking ourselves if
we actually need a certain garment before buying it, promoting our old clothes
or, higher yet, donating them and, principally, support local style and small
organizations.
I am certain that grade by grade and with everyone's help we
can be able to adapt to the new scenario that the destiny of favor holds for us
and that it is going to be extremely beneficial for anybody.